The ABCs of School Visits with an Independent Bookstore

The ABCs of School Visits with an Independent Bookstore If you write for children or young adults, you probably already know that school visits can be an excellent way to supplement your income, get to know your audience, and introduce new readers to your books. But did you know that organizing school visits in partnership with your local independent bookstore can make the experience even easier and more productive? Here are four reasons to consider partnering with your local indie. 1. Especially if youve moved recently or are newly published, you might not have personal connections with the schools and educators in your community. Local bookstores often have existing partnerships with schools, and you can benefit from those connections when you work with a bookstore on organizing your visit. Bookstores can introduce you to teachers, librarians, and parent leaders, and theyre likely to know which schools or even classes might be the best fit for you and your books. This is particularly helpful if you live in an urban area with a lot of different schools near 2. If youre visiting a school, youll want to give students and teachers a way to buy your books, but the purchasing process can be complicated. When youre working in partnership with a bookstore, the store will likely handle a lot of the legwork for you, including coordinating order forms, getting books from the publisher and transporting them to the school, and processing payment. In many cases they will also promote your books to the school and do their best to make sure sales are high. Different stores have different policies, but most will be able to make the sales process much easier for you. This applies even if your books are self-published; many stores are still willing to coordinate sales of self-published books in exchange for a share of the revenue. 3. Schools are chaotic places with a lot of moving parts, and sometimes handling logistics can be as challenging as presenting to students. Many bookstores will send a representative to the school on the day of your visit to help out with all the little details, from troubleshooting tech to assisting you with signing and personalizing books. This leaves you free to focus on your biggest fans- the kids! 4. Partnering with a bookstore on school visits is also a great way to build a relationship with the store itself, which might lead to in-store events in the future. As an added bonus, some school events will include more than one childrens author, which means you might get to know some wonderful new colleagues in the process. Lots of independent bookstores around the country have school visit programs, and even those that dont might be glad to develop one in partnership with you. If youre interested in visiting schools through a bookstore, its always a good idea to send the store an introduction about you, your books, and what your presentation can offer a school. Know that some stores have limited resources and might not be able to work with you right away, but chances are theyll still be happy to keep your contact info on hand. To find a store near you, check out indiebound.org. Author